Content Marketing
Obsidra's approach to content marketing is unglamorous on purpose: fix editorial calendar first. We start there, every time, before touching a single other lever.
What's Included
- A rollback plan for anything touching topic clusters that underperforms, not a rotating point of contact.
- A/B testing on anything touching topic clusters in your specific market.
- A running log of every change made to editorial calendar, flagged the same week it happens.
Why It Matters
Skipping editorial calendar is the single most common mistake we see when we audit a new client's content marketing program. Watching it closely from the start avoids that.
Ready to Talk Content Marketing?
Skipping editorial calendar is the single most common mistake we see when we audit a new client's content marketing program. Watching it closely from the start avoids that.